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AI is rapidly becoming an essential tool in today's creative industries. Many tools allow users to generate stories, images, or short films with just a few words. However, Flora's founder and CEO, Weber Wong, points out that existing AI tools are mostly "designed by non-creatives for non-creatives," failing to truly meet the needs of professional creatives. Flora recently launched officially, releasing a manifesto emphasizing AI creative tools.

Adobe has released three AI creative tools: Firefly Image, Firefly Vector, and Firefly Design, which fully open up AI capabilities in creative tools like Photoshop. Firefly Image 2 can automatically match styles to generate images, Firefly Vector allows one-click generation of vector graphics, and Firefly Design can automatically generate design templates. The generative fill feature using Firefly in Photoshop is among the capabilities introduced.